The Central Midlands and Coastal Advocate distribution area covers the shire of Moora, Dandaragan, Dalwallinu, Victoria Plains, Wongan Hills, Dowerin, Gingin and Chittering. The Advocate, a paid weekly, provides local news and information to the diverse range of shires across the market.


This large area of Moora and surrounding shires is mainly noted for its diverse farming activities of grain growing, sheep for wool and meat, cattle, pigs, viticulture and the coastal areas for the fishing industries. There are several mines in the area as well. The area is popular on the tourist run and during the months of July to October hoardes of visitors travel to see the sights on their way through to the wild flower shires. Moora is the largest town in the area and is a convenient place to stop over as a base to travel out from to see the attractions. New Norcia has a wonderful collection of buildings that are still used by the Benedictine monks. The monks are renowned for their bakery, and the bread is sent far and wide. The museum and chapels are open for the tourist to visit. Berkshire Valley buildings and museum are classified by the National Trust and arrangements can be made to open the museum through the Moora Historical Society. The coastal towns of Jurien, Cervantes and Lancelin are growing fast as the population moves further north from Perth.