Rural Press Sales

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		Regional Newspapers make an impact on 7.3 Million Australians What is Impact36? Impact36 is a Roy Morgan Survey of 23,500 people aged 14 years and over in regional Australia. The survey emphatically reinforces the readership of the regional newspapers across the communities in which they publish. Why Impact36? The research is a tool that illustrates how our newspapers can assist existing and potential clients to make an impact on regional audiences. 36 represents the 36% of Australians (7.3million people) who live outside metropolitan areas. How can I use Impact36? Impact36 is an invaluable tool for media planners, media buyers, media brokers to use in planning more effective campaigns in regional areas. Where to from here? Contact Us and one of our representatives will come and show you what regional newspapers can for you and your clients. We can tailor information for hundreds of types of business from finance to fast food eaters, cars to cat owners, travel to traffic... you name it and we’re likely to have it covered. About impact36 Regional Australians live in thousands of towns and cities. Their disposable incomes are comparable to their city cousins because of lower living costs. They are enjoying an increasingly attractive lifestyle with better facilities than ever before. They live, work and spend in their home towns. They rely heavily on their local paper as a source of information because it is as much a part of their community as they are. Readers of regional newspapers are extremely loyal to their local masthead. It is the source of local news which informs, entertains and satisfies the residents’ need for information about issues which impact on them and their community. They are a great medium for advertisers. In no other medium is there the ability to detail the benefits of a product in a simple or detailed message or build a relationship with the customer at the local commu-nity level. And they give the reader the opportunity to refer back to details or offers. Regional newspapers have high pass on rates between individuals and members of families and they enjoy high readership across all sections of the community. Impact36 is a Roy Morgan Survey of 23,500 people aged 14 years and over in regional Australia. The survey emphatically reinforces the readership of the regional newspapers across the communities in which they publish. Downloads Impact36 brochure (Adobe PDF) Video Free Petrol (Windows Media file) Croc (Windows Media file) Officer Down (Windows Media file) Urban Blonde (Windows Media file) ^ Top



		NEWS Tailor your own market This web site and those linked to it allow the clients of Rural Press Sales to quickly and easily find current information covering over 230 regional newspapers around Australia. Target Marketing Using the most up to date Census data enables us to profile any market in regional Austrlia and match a regional newspaper to it. Websites Continue to Grow The number of people visiting the Rural Press Sales website has increased twelvefold since it was established. Holiday Travel Magazines generate results Holidays Away Inc Sydneysider is the largest travel magazine appearing in Regional NSW. How to obtain extra savings on Advertising We offer substantial savings off the casual rates shown on our web site to clients who use large volumes over a 12 month period. More News...