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Frequently Asked Questions
FAQ is an acronym for Frequently Asked Questions. This is an attempt to provide a comprehensive source of information about this service and was created in response to questions that are frequently raised by our customers.

We hope you find it useful.

If there are any other questions you have that are not answered in this FAQ, please get in touch with us so we can include them in future revisions.

If you would like help or tips on how to use this site, please see our First Time User's Guide.

1. Who is Rural Press?

2. Can your sites accept electronically?

3. Can your sites accept e-mails?

4. What are your column dimensions?

5. What are your booking/material deadlines?

6. Can we run spot and full colour?

7. Can we run catalogues? Are there size restrictions?


1. Who is Rural Press?
Rural Press Sales, a subsidiary or Fairfax Media Limited, represents 238 regional and 35 agricultural newspapers and magazines across all states. We have the expertise, resources and research to assist you in advertising in regional and rural Australia. Regional Australia is made up of more than 7.3 million people or 36 per cent of Australia's population who spend more than $55 billion in retail sales. Regional newspapers reach 78 percent or 4,800,00 people aged 14 years and over in regional Australia increasing to 94 per cent or 5,800,000 people over a four issue campaign. Sources: ABS and Impact36 – Roy Morgan Research 2006.
2. Can your sites accept electronically?
All of our newspaper sites can accept electronic delivery via Quickcut or by email. We find Quickcut the most reliable form of material delivery.

3. Can your sites accept e-mails?
Yes they can. Current production email addresses are listed for each paper.
4. What are your column dimensions?
Our newspapers are most commonly on a 38cm x 7column format for Early General News. Most classifieds are either a 38cm x 8column format or 38xm x 4column format. These may vary slight from publication to publication - please check each paper listing for exact measurements.
5. What are your booking/material deadlines?
It is difficult to generalise with booking and material deadlines, as all newspapers are different. It is perhaps safe to say, weekly newspapers have an early booking and material deadline of 3 days prior as they print so early. Paid newspapers are generally a 3 day prior booking deadline with a 2 day material deadline. However, please check individual paper listings.

6. Can we run spot and full colour?
Yes, we love running colour advertisements! Check individual newspaper listings or contact our office regarding costs and page numbering.
7. Can we run catalogues? Are there size restrictions?
Yes we can insert catalogues in our newspapers. The only size restrictions are that they are no larger than tabloid size and their weight does not exceed 9kg per 1000 catalogues. If they do, surcharge of $15 per 1000 catalogues will apply.

SPOTLIGHT

Eastern Riverina Chronicle

Current Issue

The Paper

The paper focuses solely on local news, events and sport. Emphasis is always placed on local news, with a concerted effort to include the goings on of all towns within the readership area. The community is supportive of its local paper, with many contributors, particularly sporting contributors, having their input in the paper each week. Stringers are employed from time to time to ensure even coverage across the region. The focus will continue to be on providing a great variety of smaller news items to appeal to the largest sector of the community.

The Market

Based in the two townships of Henty and Holbrook, the recently merged Eastern Riverina Chronicle covers many of the satellite towns in the area, including Culcairn, Walbundrie, Lockhart, The Rock and Urana. Most of the production in these towns is agriculturally based, and many advertising features centre around this, including sowing and harvest features and the all important Henty Machinery Field Days. Although the business sector is quite small in this region, they are close knit communities with an interest in promoting the various community events and attractions their towns have to offer. As this merged paper is the only community paper located between Wagga and Albury, Eastern Riverina Chronicle advertising representatives are starting to tap into those markets, with unlimited advertising potential in many different areas such as real estate, motor vehicles, travelling tradesmen etc.